We propose a new value to our customers, which integrates functionality that realizes beautiful and youthful skin, sensitivity that leads to comfort, and safe and reliable quality.
We develop products with a high quality of international standards, and tailored to the various regionalcharacteristics by creatively integrating the power of research and development of our R&D bases around the world. We try to give our customers the best satisfaction by integrating and synergistically increasing the knowledge, skills, abilities, and drive of each and every person involved in research and development.
We provide a wide variety of solutions that make our customers “dream about beauty and health” come true.Expanding research and development network around the world.Shiseido is expanding its research and development network around the world to support the rapid global expansion of its business. Our R&D network comprises five locations in China, Europe, Southeast Asia, the United States and Japan.
Our overseas sites engage in study of local skin-types and cosmetics usage, and tailor our products appropriately. We also gather information on advanced technologies, new laws and natural resources and disseminate them companywide. Each R&D site around the world shares Shiseido’s uncompromising commitment to safety and quality for all customers. We aim to bring about synergies among the unique focuses of these global sites to enhance our overall R&D capabilities. Click to learn more about Shiseido’s international research facilities.
Shiseido’s three approaches to R&D
Value is born from the integration of cosmetics with information and beauty techniques for the customer. Only then will customers become repeating users of our products and services. Accordingly, our cosmetics R&D prioritizes functionality, sensitivity and safety.
Click to find out more.